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Are you Spending Enough on Marketing?
As I mentioned in my last blog, I have the honor of working with clients big and small in a wide variety of industries. One
Are you Overlooking the Importance of Marketing Basics?
I’m always humbled when a client holds back the tent flaps and invites me into their company. After all, no one particularly enjoys hearing from
Content Marketing is Not Your Father’s Marketing
You don’t have to have years of marketing experience to know that traditional marketing is, if not dead, at least dying. Billboards, banner ads and
3 Reasons Why You Should Be Sending an Email Newsletter
One of my daily struggles is keeping up with email. Is it just me, or does it come from everyone, all the time? My frustration
Two Ways to Leverage BI for Improved Cx
Your company is most likely already utilizing Business Intelligence (BI) – including data mining, querying, reporting and more – to help guide business-critical decisions in
Machine Learning puts the Intelligence in Contact Center AI
With the advent of computers that started in the early 1900’s, thoughts quickly turned to speculation that a computer could someday match human intelligence. In
The IoT is a Cx Opportunity You Can’t Afford to Miss
For almost a decade, the Internet of Things (IoT) – a network of objects connected across network infrastructure – has been growing up around us
5 Ways to Know if Your Culture Supports Customer Experience
You get it. Customer experience is more than a “new thing.” It’s not an initiative or a program. It’s a mindset and a perspective. Almost
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