CH Consulting Group

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christa heibel PACE National Board
Customer Experience

In Support of PACE

I have been a strong supporter of the Professional Association of for Customer Engagement (PACE) for many years and was recently named to the organization’s

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Insourcing vs. Outsourcing
Business Practices

Insourcing vs. Outsourcing

It’s been my experience that, as a group, contact center leaders are hyper-focused on the growth of their businesses, whether adopting new tech or launching

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benefits of content marketing
Sales & Marketing

4 Benefits of Content Marketing

You already know that, rather than “pitching” products or services, content marketing provides valuable information to prospects and customers (for a refresher, see It’s Not

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