Is Your Marketing Authentic?

Is Your Marketing Authentic?

We talk a lot about customer experience at CH Consulting Group, from how to design CX strategy and measure CX improvements, to integrating CX into business culture and more. At its core, the goal of customer experience is cultivating loyal customers (did you know it...
4 Benefits of Content Marketing

4 Benefits of Content Marketing

You already know that, rather than “pitching” products or services, content marketing provides valuable information to prospects and customers (for a refresher, see It’s Not Your Father’s Marketing), who in turn reward brands with their business and loyalty. As one of...