Voice of the Customer Audit Guide

Customers today expect experiences that cater to their specific needs and preferences. Having a VOC program that systematically gathers customer’s feedback about their experiences with and expectations for your products and services is necessary to delivering those experiences. 85% of professionals who implement these programs into their overall CX strategy find increased customer satisfaction, lower churn, fewer complaints, and higher NPS.

Learn the process of conducting an audit, the different methodologies included in gathering data as well as a checklist of the data you should be collecting. You’ll be well on your way to developing (or improving) a VOC program for your organization.