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CHCG Case Study

Customer Retention & Growth

Sales and Marketing Assessment and Restructuring for a Mid-Sized BPO.

$3 million

Increased Revenue Within 12 Month Timeframe

Restructuring

Improved Company Culture & Morale Through Departmental Restructuring

Sales & Marketing

Developed a Comprehensive Sales and Marketing Plan With Budgets

CASE STUDY DETAILS

Project Summary:

A mid-sized BPO was experiencing stagnant revenue and turnover in key roles. CH Consulting Group assessments and recommendations resulted in a $3 million increase in revenue.

CASE STUDY DETAILS

Project Challenges:

  • Stagnant or flat revenue
  • No marketing strategy or budget
  • Inability to retain business development leadership

Plan of action

Project Solution

Below you’ll find a summarized list of solutions developed to solve each of their unique challenges. 

  • Executed departmental restructuring and staff reassignment, developed new job descriptions and compensation structures to improve company culture and employee morale.
  • Redefined sales and marketing efforts, identified target industries and verticals, established parameters for sales efforts, and initiated brand management tactics.
  • Designed a comprehensive marketing plan, formalized sales plan and budget, established policy regarding client size and scope of services, and increased productivity goals with increased marketing support.

THE OUTCOME

Project Results

CHCG implemented all recommended changes and the company experienced the following results:
  • Increased revenue by $3 million within 12 months.
  • Improved company culture and employee morale through departmental restructuring.
  • Developed a seasoned Vice President of Sales and Marketing and an effective marketing strategy.

Download The Full Case Study Here

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