CHCG Case Study
Customer Retention & Growth
Sales and Marketing Assessment and Restructuring for a Mid-Sized BPO.
$3 million
Increased Revenue Within 12 Month Timeframe
Restructuring
Improved Company Culture & Morale Through Departmental Restructuring
Sales & Marketing
Developed a Comprehensive Sales and Marketing Plan With Budgets
CASE STUDY DETAILS
Project Summary:
A mid-sized BPO was experiencing stagnant revenue and turnover in key roles. CH Consulting Group assessments and recommendations resulted in a $3 million increase in revenue.
CASE STUDY DETAILS
Project Challenges:
- Stagnant or flat revenue
- No marketing strategy or budget
- Inability to retain business development leadership
Plan of action
Project Solution
Below you’ll find a summarized list of solutions developed to solve each of their unique challenges.
- Executed departmental restructuring and staff reassignment, developed new job descriptions and compensation structures to improve company culture and employee morale.
- Redefined sales and marketing efforts, identified target industries and verticals, established parameters for sales efforts, and initiated brand management tactics.
- Designed a comprehensive marketing plan, formalized sales plan and budget, established policy regarding client size and scope of services, and increased productivity goals with increased marketing support.
THE OUTCOME
Project Results
CHCG implemented all recommended changes and the company experienced the following results:
- Increased revenue by $3 million within 12 months.
- Improved company culture and employee morale through departmental restructuring.
- Developed a seasoned Vice President of Sales and Marketing and an effective marketing strategy.