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Category: Sales & Marketing

what is a sales and service culture

Culture

Sales versus Service Culture

In a business environment, a service culture focuses on providing an exceptional customer experience, while a sales culture concentrates on

August 28, 2019

Sales and Marketing

Sales & Marketing

Customer Service + Sales & Marketing = A Match Made in Heaven?

From the outside looking in, the customer service and marketing verticals of a contact center operation couldn’t appear more different.

July 31, 2019

authentic marketing

Sales & Marketing

Is Your Marketing Authentic?

We talk a lot about customer experience at CH Consulting Group, from how to design CX strategy and measure CX

March 20, 2018

benefits of content marketing

Sales & Marketing

4 Benefits of Content Marketing

You already know that, rather than “pitching” products or services, content marketing provides valuable information to prospects and customers (for

November 1, 2017

click-to-call

Business Practices

3 Click-to-Call Best Practices

Several weeks ago, I wrote about how the phone is as important as ever when it comes to offering first-class

July 18, 2017